Akpeteshie can be a global brand – Akufo-Addo

Story Highlights
  • According to Akufo-Addo in other news, he quit drinking alcohol 26 years ago in a bid to live a healthy life.

President Nana Addo Dankwa Akufo-Addo has made a good case for akpeteshie, Ghana’s favorite and most popular local drink.

In his inaugural address, the President claimed that while he had given up alcohol many years before, he was of the opinion that local beverages could crack the limits of the global market.

He was hoping that akpeteshie could be approved worldwide with good packaging.

“I doubt that anyone will, normally, suggest akpeteshie, the local gin, as a potential item on the world market. I can’t guarantee its taste or strength because I gave up alcohol many years ago, but I can tell that Made in Ghana and beautifully packaged Apio, I’ve seen recently, can compete in the most sophisticated markets in the world,” he said.

He added, “My boundless faith in the energy of the Ghanaians makes me believe that we will become the prosperous nation that we aspire to, and will soon be. We have a strong reason to be proud of what we’ve been able to do so far.”

On the outbreak of coronavirus, he indicated that Ghanaians should learn lessons from local production and, for that reason, warned Eku Juice producers to do their best and give the commodity a global presence.

“The arrival of COVID-19 brought home the lesson to all of us that we must be self-reliant. The pandemic has reinforced the fact that we cannot afford to survive on the edge of the day-to-day economy. This is dangerous for our survival, and it is important that we set up defensive buffers in all aspects of our lives.

So, when there was a shortage in the availability of personal protective equipment, at a time when it was being sold at extortionist prices on the world market, the Ghanaian business shone through. Right here in Ghana, we made our own sanitizers, face masks, medical scrubs, gowns, liquid soap, among others. Indeed, we can create a Ghana Beyond Aid if we make full use, as we must, of the business and imagination of our people, particularly our young people. The prominent role of young people in the digitization journey of our nation is clear proof of the feasibility of this aim, and Ghana is expected to become one of the most digitized economies in Africa over the next few years.

READ THIS: I ceased drinking alcohol 26 years ago – Akufo-Addo

In this same vein, I expect locally produced Eku juice, one of the outcomes of the flagship policy of the Government of the ‘One-District-One-Factory,’ to quickly replace imported fruit juices on the shelves of our supermarkets, not because it is determined by someone, but because the quality of the locally produced juice is as good, if not superior.”


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